Strategic Branding & Identity Services

Successful brands don't happen accidentally,
they are strategically & purposefully built.

Is yours?

I'm here to help you cut through the noise.

By creating effective strategies, purposeful identities, consistent messaging, and memorable experiences that connect with your customers, I help brands like yours

stand out.

Bridging the gap between business goals and
customer needs through authentic connection.

Business
Goals

Authentic
Relationships

Customer
Needs

Creating genuine connections with customers goes beyond simply producing visually appealing marketing materials and social media posts. It requires a thoughtful and consistent approach which aligns design decisions with your business’s objectives and customers’ needs, delivering value to both.

Building and maintaining valuable, authentic relationships with customers isn’t easy.

That’s why I’m here to support you.

Let’s work together to position your business for success.

STRATEGY WORKSHOP

In this interactive workshop I guide you through the process of creating a basic strategy for your brand

I WALK YOU AND YOUR TEAM OF DECISION MAKERS THROUGH THE PROCESS OF DEFINING A BASIC BRAND STRATEGY.

We discuss positioning considerations and background research. Together we define clear brand values and establish a brand personality. We will also discuss how to ensure a consistent customer experience in all interactions.

Includes PDF Recap with full workshop notes and worksheets as well as the custom recommendations we discussed.

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Full Strategy

Strategy workshop + my full custom strategy plan & usage guide

We discuss and define all aspects of your brand, including positioning, values, target market, competitors, and what your current customer experience is like during a full strategy workshop with your top decision-makers. I then execute and compile all appropriate background research and develop a custom brand strategy plan and easy reference usage guide based on my recommendations.

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Strategy + logo

Strategy workshop, full custom strategy, + a strategic new logo

Strategy workshop, full Custom Strategy, + a brand new logo

Everything that is included in the full strategy plan, plus I create a shiny new logo for your brand. Includes a strategy guide, strategic logo with usage guide, social profile images with your new logo, and all appropriate logo files.

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Strategy + Premium Identity Suite

The Whole ShA'Bang
Strategy, Logo, + visual identity suite

Strategy workshop, full Custom Strategy, new logo, and full visual identity

Everything included in the full strategy plus logo plan, plus I create a shiny new logo and full visual identity suite for your brand. Includes a strategy guide and a visual identity guide along with all appropriate logo files. Full identity suite includes all business stationary (business cards, letterhead, envelopes) and branded templates for social media posts.

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Strategic Rebrand

Together we strategically redefine who and what your brand is.

STRATEGY WORKSHOP + MY FULL CUSTOM STRATEGY PLAN & USEAGE GUIDE

Includes everything in the full strategy plan, but customized for a rebrand. We discuss what was done with the brand previously and what didn't work, then start from scratch to redefine your brand and create a brand new custom strategy.

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Strategic Rebrand + premium identity suite

The Whole SHa'Bang, but new. Strategy, Logo, + visual identity suite

Together we strategically redefine who and what your brand is, and I add all the bells and whistles.

I strategically update your brand's strategy and visual identity. You receive a customized full brand strategy guide and my premium identity suite. A new logo, new stationary and business cards, and a customized package of marketing literature, digital ads, social posts, branded merch, and product packaging are all strategically designed for your business.

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WHO I WORK WITH

While I work with businesses of all sizes, typically I focus my efforts on working with:

Rachel Massie

Strategic Designer & Owner of The Pink Glasses Creative Studio.

As a strategic graphic designer with over a decade of experience in branding and marketing design, I specialize in crafting impactful visual solutions which resonate with audiences and drive results.

What clients have to say

As a small business owner, I was struggling to find ways to differentiate myself in a crowded market. Rachel helped me create a unique brand identity and marketing strategy that has helped me stand out and attract new customers.

We needed a new logo and branding materials for our company and Rachel delivered. She was able to take our vague ideas and turn them into a polished and professional design that perfectly represented our brand and our customers love. We couldn't be happier with the result.

Working with Rachel was a fantastic experience. She took the time to understand our brand and vision, and produced designs that exceeded our expectations. Her attention to detail and creativity really made our brand come to life.

Our website was in need of a refresh and Rachel was a perfect fit. She created a stunning new design that improved our user experience and increased our conversion rates. We have received numerous compliments on the new design and would recommend their services to anyone looking to elevate their online presence.

Strategic Branding & Identity Services

Successful brands don't happen accidentally, they are strategically & purposefully built.​

Is yours?

I'm here to help you cut through the noise.

By creating effective strategies, purposeful identities, consistent messaging, and memorable experiences that connect with your customers, I help brands like yours

stand out.

Bridging the gap between business goals and customer needs through authentic connection.

Business Goals

Authentic Relationships

Customer Needs

STRATEGY WORKSHOP

I WALK YOU AND YOUR TEAM OF DECISION MAKERS THROUGH THE PROCESS OF DEFINING A BASIC BRAND STRATEGY.

Full Strategy

Strategy workshop + my full custom strategy plan & usage guide

Strategy + logo

Strategy workshop, full Custom Strategy, + a brand new logo

Strategy + Premium Identity Suite

Strategy workshop, full Custom Strategy, new logo, and full visual identity

Strategic Rebrand

STRATEGY WORKSHOP + MY FULL CUSTOM STRATEGY PLAN & USEAGE GUIDE

Strategic Rebrand + premium identity suite

Together we strategically redefine who and what your brand is, and I add all the bells and whistles.

WHO I WORK WITH

While I work with businesses of all sizes, typically I focus my efforts on working with:

Rachel Massie

What clients have to say

The 6-step strategy-based design process that makes my work effective.

Here's the proven process you can expect when working with me.

1

Onboarding

2

Discovery

3

Research

4

Strategy

5

Design

6

Refine

Brands I've Worked with

Recent Work

Like my style? think we'd be a good fit?

Book a free

30-minute consultation

& Let's Talk.

What I'm Talking About

Successful brands don't happen accidentally,
they are strategically & purposefully built.

Bridging the gap between business goals and
customer needs through authentic connection.

Business
Goals

Authentic
Relationships

Customer
Needs

The 6-step strategy-based design process
that makes my work effective.

Like my style?
think we'd be a good fit?