AWV Architectural Products Lookbook/Portfolio


Project objective:


Create a visual sales tool for their internal and external sales representatives to use for their Architectural products. This will be a piece that can be left out as architectural design inspiration. It should highlight how their standard and custom architectural products can be used within the design. This piece should show how the products can be functional and decorative. Highlight project locations and products used. This is the second edition of the publication, an update to one I did a few years prior which the reps loved and ran out of stock quickly.
Source and manage print production.


Final deliverables:

Architects, architectural buyers, construction/building supply buyers, project managers. Typically adults ages 22 through retirement age, but most often the older age range.

12" X 12" Square, perfect bound book. Paper weights: 100# Semi gloss cover, 80# satin text.
5,000 copies, offset press. Printed by Homewood Press, Toledo Ohio.