AWV Family of Brands

Client:

Project objective:

AWV (American Warming & Ventilation)

Update their existing logo to only the initials, with a submark option with the website. Create 3 distinct “sub brands” for the three different B2B markets AWV operates in. To retain the company’s century-long brand equity in these markets and pay homage to the history, the new branding needed to closely resemble the historic mark, while still being fresh and modern.

Audience:

Final deliverables:

Architects, engineers, construction companies, government contractors,

New logos and brand guidelines